Two-Part Article About The New Up’s “Tiny Mirrors” Goes Deep – Really Deep

In the latest article about “Tiny Mirrors” – featured on Diandra Reviews It All – the band goes as deep as they’ve gone yet into their philosophy on the world, their music, and how they relate their music to that world. In this potentially groundbreaking article, Diandra asks the most intuitive and introspective questions the band has ever been asked in an interview, drawing out some of The New Up’s deepest feelings and musings.

Diandra posits that “The New Up might be one of my favorite interviews“, and I think it’s safe to say that the feeling is mutual. Just ponder one of her questions and how intuitive it is: “Tiny Mirrors seems to be written in love, reflection, and disappointment to the socio-political atmosphere of our current world. What makes the album, for you, a new, distinctive voice on certain topics that, unfortunately, seem stuck in tired conversations like, immigration and Climate Change?” I mean, when’s the last time you’ve seen someone get that real in an interview that you’ve read with a musician or band? And for the record, the answer The New Up gave was “we aren’t pedaling any particular ideologies. We’re not saying you have to feel this way or that way, or believe in this or that. What the music asks the listener to do is look at the world around them as it really exists and not how they want it to be or how other people have told them to look at it, explore as many other perspectives as they possibly can, truly think and feel for themselves based on what they find, and then act on what they learn from that process“.

That’s just one small example of the many incredible nuggets of honest thought and heartfelt contemplation that Diandra draws out of the band in the interview. This is a highly recommended read, especially if you’re interested in what really makes The New Up tick, and what made them write and record Tiny Mirrors, and makes them perform it with all of their heart every night. The article comes in two parts; intentionally broken up so that the dense subject matter can be ingested in easily digestible bites. You can read the review in it’s entirety here.

Front Page News Feature Touts Political Aspects of Tiny Mirrors

As the band rolled up to Eugene last Saturday night they were pleased to see their faces all over the cover of Eugene’s primary news periodical: The Eugene Register-Guard. Entitled “The New Up channels the effects of politics on modern culture“, the article compares the political nature of “Tiny Mirrors” to that of songs like Buffalo Springfield’s iconic “For What It’s Worth”.

In addition to being a review of “Tiny Mirrors“, there is a component of the article that is an interview with guitarist Noah Reid, who explains how the political climate contributed to the way the album turned out. Reid explains in the article that the message of the album was meant to “let people know that they shouldn’t let other people make the rules for them, they shouldn’t accept what people tell them blindly and they should think for themselves“. He goes on to say that “we wanted to represent the broad range of emotions that people feel on a daily basis, on a weekly basis, on a monthly basis, even throughout their whole life, and kind of connect with the complexity of feelings that we all go through.

Well, Mr. Reid, I believe you and the band have succeeded in conveying that message. Check out the full interview here. And if you haven’t had a chance to check out the entire album, you can get your copy here.

AXS Review Says Tiny Mirrors Is “Filled With Introspective Intent and Raw Emotion”

In another revealing interview published on Atlanta’s AXS – news outlet for entertainment giant AEG group – The New Up opens up about personal losses and gains that influenced the musical and lyrical content of the album. Writer Lindsey Borders sat down with the band and discussed what she called their “most honest works to date“. They discuss producer Jack Frost, who was the first outside producer to work with the band, and how that process went.

 

The interview sheds some light on why The New Up chose to make the kind of music they made on “Tiny Mirrors“, with an in-depth look at their approach to how they make those decisions. ES Pitcher and Noah Reid also discussed some differences they see between the between the West and East Coasts as they tour around the country, and they discuss what they love most about the grueling act of touring. Reid explained that “The ability to directly connect with fans is an amazing experience“, going on to say that “Being on stage is one of those situations where you’re having a conversation without words with a whole group of people, and you’re literally feeding off of the energy that they’re giving you.” You can check out the entire interview HERE.

On Most Recent Tour Dates, The New Up’s Live Performances Are Turning Heads

Maybe it comes down to experience. Maybe it comes down to the better quality of the rooms they’re playing. Perhaps it’s their kicked up lightshow or their intensity on stage? Or maybe it’s shear will, because something is happening to The New Up when they perform live: they are gelling and melting into a juggernaut on the big stage, pumping music into the air that is so thick you could cut it with a knife. Since the first show of their current tour in Oakland, CA on April 2nd, fans have been exclaiming after shows that they are by far the best TNU shows they’ve ever seen. Show-goers have frequently been heard exclaiming that they will “undoubtedly be coming back the next time the band comes to town” and that they “are going to tell everyone they know about The New Up and bring them to the next show”.

If you enjoy being moved from the inside out by music that infectiously forces you to move your body as you resonate with the subject matter of the songs, which hit the nail on the head of what it means to be alive in the world today, then you absolutely cannot miss The New Up when they come to your town. Dripping with feeling and oozing with musicianship, the music is practically painting the scenes of our lives on the walls of these concert houses. It’s safe to say that The New Up is destined for the biggest stages in music, and as cliched as it sounds, you really don’t want to miss the opportunity to have an intimate musical experience with one of the most powerfully moving live bands of this current musical landscape. Check out tour dates HERE and don’t miss them when they come to your town!

Tahoe Onstage Previews Reno Show at The Saint, Looks Deeper Into Meaning of “Tiny Mirrors”


In a new interview with Tim Parsons from Tahoe/Reno area news outlet Tahoe Onstage discussing the recording and content of their new album “Tiny Mirrors” and previewing the upcoming show on 4/21 at The Saint in Reno, The New Up gives some insight into the thinking behind the lyrical and musical content on the new album. The interview explains that the album’s “message is reflective, mirroring what was happening when the band members recorded the album“.  It goes on to ponder how, although the lyrics convey an ominous message about serious subject matter, “the music is light and airy, creating an ambiance of floating above the Earth or experiencing it in a daydream. This is one of those records that is more powerful with each listen.” Well gosh, thanks Mr. Parsons. The band is pretty stoked that people are digging it this much, and that the message is connecting with listeners in such a real and powerful way. Check out the full text of the interview and feature here.

The New Up plays The Saint this Friday, April 21st. If you live in the area or are just following The New Up on tour, the band looks forward to seeing you there with bells on!

San Francisco’s Live 105 Announces The New Up at This Year’s BFD Fest Live On the Air

It just so happened to be N. Reid’s birthday and he had just rolled in fresh from a birthday trip down to Joshua Tree in Southern California when Live105’s Aaron Axelsen asked he and ES Pitcher to come down to the studio on Sunday night for an announcement. After recording some spots for Live 105, they went on the air with Axelsen to announce that they would be featured in the annual juggernaut Live105 BFD Fest on June 10th.
Aaron pointed out that it was Noah’s birthday and the fact that he had just come back from Joshua Tree, and then made a hilariously off-hand comment about doing paoti in the desert. He asked some questions about the recording of the new album, “Tiny Mirrors”, and ES responded with some of the inspiration behind the album. He followed up that question with a question about “Future Is Now”, and Noah went into the inspirations behind how the song came to him out of the blue. Indeed, it was a funny but enlightening on-air interview all around.

The New Up will share the stage with the likes of Phoenix, Franz Ferdinand, Milky Chance, Marian Hill, Taking Back Sunday, and so much more. If you haven’t already picked up tickets, you can do so here. Be sure to come check out The New Up’s first time performing at Shoreline Amphitheatre, which if they have anything to do with it (and they very much do), won’t be their last!

Riff Magazine Feature Highlights the Process of Making “Tiny Mirrors”, Touts Oakland Show

Riff Magazine is a repository for all things musical in the Bay Area, and they were true to form as they got down, dirty, and deep with The New Up about their new album “Tiny Mirrors” in a new interview published in Riff’s latest issue. The interview documents the process of how the album unexpectedly became a political manifesto, noting that “The New Up tried to separate its music from the current political climate. After processing the songs and the purpose of the album, the duo knew what it was making precisely pertained to what was happening now.

The interview further explores how The New Up relates to the community where it lives – the Bay Area – and how their music is not only a reflection of what they say in their everyday life, but also how they hope that their music will reflect back on the community, and the larger global community. Riff writer Ruby Virchow aptly points out that “The New Up continues to push for stronger community growth and political knowledge throughout its musical journey.” You can check out the full review here.

New Parish Show Gets Oakland Folks Off Their Feet and On the Dancefloor!

If you haven’t seen The New Up live yet, you simply don’t know what you’re missing. Oakland residents looking for an excuse to get off the wall and shake their asses were gladly obliged by The New Up at their show on Sunday night at The New Parish. The show included a birthday surprise for guitarist and singer Noah Reid, who clearly had no idea what was coming when the entire crowd of people began to sing happy birthday as a cake was shuttled up on stage. Showgoers got a great taste of some of the best songs from the new album, “Tiny Mirrors”, and had exclusive access to merchandise that you can’t buy online.

Portland natives The Slants – of Supreme Court fame for their name – also gave the crowd something to move to with their seething, tight, and aggresive indie sound. Patrons of the show got their money’s worth and a whole lot more, and if you missed it rest assured that you absolutely don’t want to miss the next time they come through your town! Check out their upcoming tour dates to here to see if they’re coming to a town near you.

Tiny Mirrors Released in the UK and EU Today!!!

The New Up – Blue Bear Music School Benefit – The Chapel – 9/6/16 – San Francisco CA – Photo © Dave Vann 2016

If you live in the UK or EU, your wait is finally over. At long last, you can now purchase or stream The New Up’s latest album, “Tiny Mirrors”. If you got an advanced copy or you’ve already gotten to give it a spin or two and you love it, be sure to shout out about it on social media, tell your friends, and demand to hear it on the radio stations and music blogs that you love! If you haven’t gotten a copy, you can buy it on itunes, amazon music, and anywhere else music is sold online, or you can stream it on any major music streaming service.

The New Up is working on booking tour dates in the UK, so stay tuned to get updates as they unfold. In the meantime, let them know what you think about the new album on social media, or send the band an email at band at thenewup dot com. Thanks so much for listening, and don’t forget to play it early, play it late, play it often, and TURN IT UP!!!

New East Coast Tour Dates Announced!

The New Up announced more US tour dates today, this time taking them from Atlanta, GA all the way up to Newmarket, NH. It’s been a minute since they toured on the East Coast, so they are very excited to come back out for a visit! It’s worth noting that they are a completely different band then they were the last time they graced the right coast, so expect to see a show that is several levels above anything you’ve seen from them in the past. They’ll be playing songs from their new album, “Tiny Mirrors”, which if you haven’t heard it yet, you should check out why critics are calling it “an incredible record with tons to say”, “rating: badass”,  and “the band’s fans are in for quite a treat”.

Full listing of tour dates can be found at thenewup.com/shows

The New Up gears up for Oakland Show, West Coast Tour

In these dog days of winter as some of us are gearing up for epic blizzards, while others are enjoying unseasonably warm temperatures, there’s one place that promises to heat up like the wildfires of California, and that’s The New Parish in Oakland on April 2nd. The New Up’s old friends The Slants, who are currently embroiled in a supreme court battle over their first amendment right to name themselves whatever they want, put on one hell of a show and will join The New Up on stage that evening. If you don’t already have your tickets, make sure you get yours here, as this one is close to selling out!

Meanwhile, preparations are underway for The New Up’s subsequent West Coast run of shows in April. No matter where you are on the West Coast, if you live anywhere up and down the 1293 mile coastline, The New Up is likely to be within a short drive at some point in April. Click here for the full tour itinerary. And stay tuned as East Coast dates are just about to be announced, which will take The New Up all the way from Atlanta, Georgia to Portland, Maine on a tour that will celebrate the release of their new full-length, “Tiny Mirrors”.

The New Up Continues to Gain More Radio Exposure in the UK

The UK continues to get to know The New Up as the new album gets more and more airplay across the pond and across the UK. With the rich musical history and traditions of the UK, it’s no wonder they would pick up on the diverse and visceral musings of the new album, “Tiny Mirrors”. If you live in the UK and you want to hear a little taste of the new album, be sure to call your favorite radio station and request The New Up’s music. They surely will have a copy on hand by now!

And to all of you in the UK who have already supported the band, we thank you from the bottom of our hearts. We hope that we’re just getting started when it comes to getting to know each other, and if all goes according to plan we wanna come pay you a visit as soon as possible!

UK’s Premier League Football Loves The New Up’s Music

As the March 31st UK/EU release date quickly approaches, The New Up’s new album “Tiny Mirrors” has been garnering airplay in many corners of the UK, including over the PA during UK’s football powerhouse Premiere League games. For those diehard football fans who also love good alternative electro rock, keep your ears glued to the music playing during these games, whether you’re at the game or watching on the tele. And if you don’t hear our music there and you want to, all of the stadiums have a copy of the new album so let them know on social media you want them to play it!

Noisepop Performance Propels The New Up Deep Into SF’s Indie Music Scene

If you weren’t at The New Up’s set at Noisepop on Friday, boy did you miss out on a great show! Called by many fans the “best show The New Up has ever performed”, they played several songs from their latest offering, “Tiny Mirrors”. As the band continues to make waves in the local SF scene, they also enjoy great leaps on the national scene as well, with the new album landing them their second top 200 college charts release.

If you haven’t had the chance to experience The New Up’s live performance yet, it’s not a bad idea to hop on the band’s email list and check them out while you can still see them in an intimate venue. There are more exciting shows to be announced, including a killer show in SF in June that will be a hot ticket indeed. More details to follow…stay tuned! And don’t forget, you can always drop the band a line by email at band at thenewup dot com, or hit them up on social media if you want to ask them any questions, tell them what you’re thinking about, or just show us what you’ve been up to yourself! They love hearing from fans, friends, and family alike.

New West Coast Tour Dates Announced, East Coast Tour Dates Coming Soon, See You At Noisepop Tonight

Today The New Up officially announced several tour dates that will take them up and down the West Coast, with several more tour dates that will take them all along the Eastern seaboard to be announced in the next few weeks. If you haven’t seen The New Up live, you’ll want to make it a point to find out why critics are saying “The New Up’s live sound is just as impressive, if not more so than their recorded tracks”, and that they have an “electric stage presence”. The band will be playing songs from the new album, “Tiny Mirrors”, and you’ll be able to get our hands on merch that is sold exclusively at shows.

The band has exclaimed their excitement at getting back out on the road and connecting with fans in a much more physical and emotional way, proclaiming that “they want to see YOU out there in the crowd”. These are the most current tour dates, and you can find more information at thenewup.com/shows:

2/24/17 | Rickshaw Stop w/ Rogue Wave, The Middle Kids, Aaron Axelsen | San Francisco, CA
4/2/17 | New Parish w/ the Slants and Rainbow Girls | Oakland, CA
4/14/17 | Escondite | Los Angeles, CA
4/15/17 | Mercury Lounge | Santa Barbara, CA
4/16/17 | The Holding Company | San Diego, CA (Special early 6p Easter show)
4/21/17 | The Saint w/ The Lost Ones and The Grimtones | Reno, NV
4/22/17 | The Crepe Place | Santa Cruz, CA
4/27/17 | Jambalaya | Arcata, CA
4/28/17 | Kelly’s Olympian | Portland, OR
4/29/17 | Axe and Fiddle | Eugene, OR
4/30/17 | High Dive | Seattle, WA

So be sure to catch the band when they’re in your back yard, and don’t forget to go check out an entire amazing night of music tonight at the Rickshaw Stop tonight, where the 25th Anniversary Noisepop Festival is going to be popping off!

Heavy Demand For “Tiny Mirrors” on Radio Stations Across the US and UK

The New Up’s new album, “Tiny Mirrors” continues to build momentum in the band’s hometown and beyond in its first few weeks in the stratosphere, with fans calling into radio stations all across the country and demanding to hear cuts from the new album. Live 105, SF’s hottest alternative radio station, even commented in a tweet alerting the public that they were playing “Future Is Now” that there were “hella requests for that one from @thenewup”. You know it’s serious (and California)  when they use the word “hella”…LOL. All of YOU, the people that are engaged with The New Up’s music and message, are getting noticed by the gatekeepers of popular music! You deserve it.

Amazing work – keep it going strong!

The New Up To Announce US Spring Tour Dates Up and Down East and West Coasts

News is waiting in the wings about a new tour that will take The New Up from San Diego to Seattle and Atlanta to Portland, Maine. West Coast dates in April will soon be announced, and East Coast dates in May will follow soon after. Stay tuned to the band’s website and social media pages, as well as popular show posting sites like pollstar, jambase, etc., over the next 2 weeks for official announcements about dates and locations. The New Up is excited to bring the new album “Tiny Mirrors” to a stage near you on a tour that promises to electrify and inspire you.

And of course, don’t forget about the Noisepop show at the Rickshaw Stop this Friday night, as well as an upcoming show with the Slants at the New Parish in April.

“Tiny Mirrors” Gets Radio Airplay All Across United Kingdom In Advance of 3/31 Release

The first reports are in for the campaign to spread the word about The New Up’s new album across the pond and the survey says: It’s a hit! Interviews and feature articles that will be coming out in the UK over the next few weeks dovetail nicely with radio airplay that’s been happening across the country to reveal a picture of a band that’s not only starting to heat up in the US, but is now starting to gain traction overseas as well. “Tiny Mirrors” is out in the UK on March 31st, but of course you can get an advance copy on our website here – as many in the UK have already done.

Noisepop Performance at Rickshaw Stop Sells Out Amidst Excitement About The New Up’s New Album

As the new album Tiny Mirrors continues to perk ears, turn heads, and win hearts the hotly anticipated Noisepop set for the band has sold out in expedient fashion. Noisepop is known for its top quality lineups, and this night promises to be no different. Hopefully you were able to get tickets to the show, but if not come join the band at The New Parish in Oakland on April 2nd with The Slants, of supreme court fame. You can buy tickets here.

Audiofemme Article Says ‘Tiny Mirrors’ Is “A Perfect Reflection of Both Turmoil and Hope”

Audiofemme, which is a very cool site where “women write about music and culture” (f@$k yeah!), recently interviewed The New Up and also had some very beautiful and thought-provoking things to say about the new album. The article so incredibly aptly states that “music can be a powerful tool to help articulate our feelings and emotions when we find ourselves unable to do so”, and goes on to say that “that’s exactly what this album does”. The interview covers a range of topics from the inspiration behind the album and what the band hopes listeners take away from it, to what the band’s plan for the future is. Check out this very well-written article here. Happy reading…