Tahoe Onstage Previews Reno Show at The Saint, Looks Deeper Into Meaning of “Tiny Mirrors”


In a new interview with Tim Parsons from Tahoe/Reno area news outlet Tahoe Onstage discussing the recording and content of their new album “Tiny Mirrors” and previewing the upcoming show on 4/21 at The Saint in Reno, The New Up gives some insight into the thinking behind the lyrical and musical content on the new album. The interview explains that the album’s “message is reflective, mirroring what was happening when the band members recorded the album“.  It goes on to ponder how, although the lyrics convey an ominous message about serious subject matter, “the music is light and airy, creating an ambiance of floating above the Earth or experiencing it in a daydream. This is one of those records that is more powerful with each listen.” Well gosh, thanks Mr. Parsons. The band is pretty stoked that people are digging it this much, and that the message is connecting with listeners in such a real and powerful way. Check out the full text of the interview and feature here.

The New Up plays The Saint this Friday, April 21st. If you live in the area or are just following The New Up on tour, the band looks forward to seeing you there with bells on!

San Francisco’s Live 105 Announces The New Up at This Year’s BFD Fest Live On the Air

It just so happened to be N. Reid’s birthday and he had just rolled in fresh from a birthday trip down to Joshua Tree in Southern California when Live105’s Aaron Axelsen asked he and ES Pitcher to come down to the studio on Sunday night for an announcement. After recording some spots for Live 105, they went on the air with Axelsen to announce that they would be featured in the annual juggernaut Live105 BFD Fest on June 10th.
Aaron pointed out that it was Noah’s birthday and the fact that he had just come back from Joshua Tree, and then made a hilariously off-hand comment about doing paoti in the desert. He asked some questions about the recording of the new album, “Tiny Mirrors”, and ES responded with some of the inspiration behind the album. He followed up that question with a question about “Future Is Now”, and Noah went into the inspirations behind how the song came to him out of the blue. Indeed, it was a funny but enlightening on-air interview all around.

The New Up will share the stage with the likes of Phoenix, Franz Ferdinand, Milky Chance, Marian Hill, Taking Back Sunday, and so much more. If you haven’t already picked up tickets, you can do so here. Be sure to come check out The New Up’s first time performing at Shoreline Amphitheatre, which if they have anything to do with it (and they very much do), won’t be their last!

Riff Magazine Feature Highlights the Process of Making “Tiny Mirrors”, Touts Oakland Show

Riff Magazine is a repository for all things musical in the Bay Area, and they were true to form as they got down, dirty, and deep with The New Up about their new album “Tiny Mirrors” in a new interview published in Riff’s latest issue. The interview documents the process of how the album unexpectedly became a political manifesto, noting that “The New Up tried to separate its music from the current political climate. After processing the songs and the purpose of the album, the duo knew what it was making precisely pertained to what was happening now.

The interview further explores how The New Up relates to the community where it lives – the Bay Area – and how their music is not only a reflection of what they say in their everyday life, but also how they hope that their music will reflect back on the community, and the larger global community. Riff writer Ruby Virchow aptly points out that “The New Up continues to push for stronger community growth and political knowledge throughout its musical journey.” You can check out the full review here.

New Parish Show Gets Oakland Folks Off Their Feet and On the Dancefloor!

If you haven’t seen The New Up live yet, you simply don’t know what you’re missing. Oakland residents looking for an excuse to get off the wall and shake their asses were gladly obliged by The New Up at their show on Sunday night at The New Parish. The show included a birthday surprise for guitarist and singer Noah Reid, who clearly had no idea what was coming when the entire crowd of people began to sing happy birthday as a cake was shuttled up on stage. Showgoers got a great taste of some of the best songs from the new album, “Tiny Mirrors”, and had exclusive access to merchandise that you can’t buy online.

Portland natives The Slants – of Supreme Court fame for their name – also gave the crowd something to move to with their seething, tight, and aggresive indie sound. Patrons of the show got their money’s worth and a whole lot more, and if you missed it rest assured that you absolutely don’t want to miss the next time they come through your town! Check out their upcoming tour dates to here to see if they’re coming to a town near you.

Tiny Mirrors Released in the UK and EU Today!!!

The New Up – Blue Bear Music School Benefit – The Chapel – 9/6/16 – San Francisco CA – Photo © Dave Vann 2016

If you live in the UK or EU, your wait is finally over. At long last, you can now purchase or stream The New Up’s latest album, “Tiny Mirrors”. If you got an advanced copy or you’ve already gotten to give it a spin or two and you love it, be sure to shout out about it on social media, tell your friends, and demand to hear it on the radio stations and music blogs that you love! If you haven’t gotten a copy, you can buy it on itunes, amazon music, and anywhere else music is sold online, or you can stream it on any major music streaming service.

The New Up is working on booking tour dates in the UK, so stay tuned to get updates as they unfold. In the meantime, let them know what you think about the new album on social media, or send the band an email at band at thenewup dot com. Thanks so much for listening, and don’t forget to play it early, play it late, play it often, and TURN IT UP!!!

New East Coast Tour Dates Announced!

The New Up announced more US tour dates today, this time taking them from Atlanta, GA all the way up to Newmarket, NH. It’s been a minute since they toured on the East Coast, so they are very excited to come back out for a visit! It’s worth noting that they are a completely different band then they were the last time they graced the right coast, so expect to see a show that is several levels above anything you’ve seen from them in the past. They’ll be playing songs from their new album, “Tiny Mirrors”, which if you haven’t heard it yet, you should check out why critics are calling it “an incredible record with tons to say”, “rating: badass”,  and “the band’s fans are in for quite a treat”.

Full listing of tour dates can be found at thenewup.com/shows

The New Up gears up for Oakland Show, West Coast Tour

In these dog days of winter as some of us are gearing up for epic blizzards, while others are enjoying unseasonably warm temperatures, there’s one place that promises to heat up like the wildfires of California, and that’s The New Parish in Oakland on April 2nd. The New Up’s old friends The Slants, who are currently embroiled in a supreme court battle over their first amendment right to name themselves whatever they want, put on one hell of a show and will join The New Up on stage that evening. If you don’t already have your tickets, make sure you get yours here, as this one is close to selling out!

Meanwhile, preparations are underway for The New Up’s subsequent West Coast run of shows in April. No matter where you are on the West Coast, if you live anywhere up and down the 1293 mile coastline, The New Up is likely to be within a short drive at some point in April. Click here for the full tour itinerary. And stay tuned as East Coast dates are just about to be announced, which will take The New Up all the way from Atlanta, Georgia to Portland, Maine on a tour that will celebrate the release of their new full-length, “Tiny Mirrors”.

The New Up Continues to Gain More Radio Exposure in the UK

The UK continues to get to know The New Up as the new album gets more and more airplay across the pond and across the UK. With the rich musical history and traditions of the UK, it’s no wonder they would pick up on the diverse and visceral musings of the new album, “Tiny Mirrors”. If you live in the UK and you want to hear a little taste of the new album, be sure to call your favorite radio station and request The New Up’s music. They surely will have a copy on hand by now!

And to all of you in the UK who have already supported the band, we thank you from the bottom of our hearts. We hope that we’re just getting started when it comes to getting to know each other, and if all goes according to plan we wanna come pay you a visit as soon as possible!

UK’s Premier League Football Loves The New Up’s Music

As the March 31st UK/EU release date quickly approaches, The New Up’s new album “Tiny Mirrors” has been garnering airplay in many corners of the UK, including over the PA during UK’s football powerhouse Premiere League games. For those diehard football fans who also love good alternative electro rock, keep your ears glued to the music playing during these games, whether you’re at the game or watching on the tele. And if you don’t hear our music there and you want to, all of the stadiums have a copy of the new album so let them know on social media you want them to play it!

Noisepop Performance Propels The New Up Deep Into SF’s Indie Music Scene

If you weren’t at The New Up’s set at Noisepop on Friday, boy did you miss out on a great show! Called by many fans the “best show The New Up has ever performed”, they played several songs from their latest offering, “Tiny Mirrors”. As the band continues to make waves in the local SF scene, they also enjoy great leaps on the national scene as well, with the new album landing them their second top 200 college charts release.

If you haven’t had the chance to experience The New Up’s live performance yet, it’s not a bad idea to hop on the band’s email list and check them out while you can still see them in an intimate venue. There are more exciting shows to be announced, including a killer show in SF in June that will be a hot ticket indeed. More details to follow…stay tuned! And don’t forget, you can always drop the band a line by email at band at thenewup dot com, or hit them up on social media if you want to ask them any questions, tell them what you’re thinking about, or just show us what you’ve been up to yourself! They love hearing from fans, friends, and family alike.

New West Coast Tour Dates Announced, East Coast Tour Dates Coming Soon, See You At Noisepop Tonight

Today The New Up officially announced several tour dates that will take them up and down the West Coast, with several more tour dates that will take them all along the Eastern seaboard to be announced in the next few weeks. If you haven’t seen The New Up live, you’ll want to make it a point to find out why critics are saying “The New Up’s live sound is just as impressive, if not more so than their recorded tracks”, and that they have an “electric stage presence”. The band will be playing songs from the new album, “Tiny Mirrors”, and you’ll be able to get our hands on merch that is sold exclusively at shows.

The band has exclaimed their excitement at getting back out on the road and connecting with fans in a much more physical and emotional way, proclaiming that “they want to see YOU out there in the crowd”. These are the most current tour dates, and you can find more information at thenewup.com/shows:

2/24/17 | Rickshaw Stop w/ Rogue Wave, The Middle Kids, Aaron Axelsen | San Francisco, CA
4/2/17 | New Parish w/ the Slants and Rainbow Girls | Oakland, CA
4/14/17 | Escondite | Los Angeles, CA
4/15/17 | Mercury Lounge | Santa Barbara, CA
4/16/17 | The Holding Company | San Diego, CA (Special early 6p Easter show)
4/21/17 | The Saint w/ The Lost Ones and The Grimtones | Reno, NV
4/22/17 | The Crepe Place | Santa Cruz, CA
4/27/17 | Jambalaya | Arcata, CA
4/28/17 | Kelly’s Olympian | Portland, OR
4/29/17 | Axe and Fiddle | Eugene, OR
4/30/17 | High Dive | Seattle, WA

So be sure to catch the band when they’re in your back yard, and don’t forget to go check out an entire amazing night of music tonight at the Rickshaw Stop tonight, where the 25th Anniversary Noisepop Festival is going to be popping off!

Heavy Demand For “Tiny Mirrors” on Radio Stations Across the US and UK

The New Up’s new album, “Tiny Mirrors” continues to build momentum in the band’s hometown and beyond in its first few weeks in the stratosphere, with fans calling into radio stations all across the country and demanding to hear cuts from the new album. Live 105, SF’s hottest alternative radio station, even commented in a tweet alerting the public that they were playing “Future Is Now” that there were “hella requests for that one from @thenewup”. You know it’s serious (and California)  when they use the word “hella”…LOL. All of YOU, the people that are engaged with The New Up’s music and message, are getting noticed by the gatekeepers of popular music! You deserve it.

Amazing work – keep it going strong!

The New Up To Announce US Spring Tour Dates Up and Down East and West Coasts

News is waiting in the wings about a new tour that will take The New Up from San Diego to Seattle and Atlanta to Portland, Maine. West Coast dates in April will soon be announced, and East Coast dates in May will follow soon after. Stay tuned to the band’s website and social media pages, as well as popular show posting sites like pollstar, jambase, etc., over the next 2 weeks for official announcements about dates and locations. The New Up is excited to bring the new album “Tiny Mirrors” to a stage near you on a tour that promises to electrify and inspire you.

And of course, don’t forget about the Noisepop show at the Rickshaw Stop this Friday night, as well as an upcoming show with the Slants at the New Parish in April.

“Tiny Mirrors” Gets Radio Airplay All Across United Kingdom In Advance of 3/31 Release

The first reports are in for the campaign to spread the word about The New Up’s new album across the pond and the survey says: It’s a hit! Interviews and feature articles that will be coming out in the UK over the next few weeks dovetail nicely with radio airplay that’s been happening across the country to reveal a picture of a band that’s not only starting to heat up in the US, but is now starting to gain traction overseas as well. “Tiny Mirrors” is out in the UK on March 31st, but of course you can get an advance copy on our website here – as many in the UK have already done.

Noisepop Performance at Rickshaw Stop Sells Out Amidst Excitement About The New Up’s New Album

As the new album Tiny Mirrors continues to perk ears, turn heads, and win hearts the hotly anticipated Noisepop set for the band has sold out in expedient fashion. Noisepop is known for its top quality lineups, and this night promises to be no different. Hopefully you were able to get tickets to the show, but if not come join the band at The New Parish in Oakland on April 2nd with The Slants, of supreme court fame. You can buy tickets here.

Audiofemme Article Says ‘Tiny Mirrors’ Is “A Perfect Reflection of Both Turmoil and Hope”

Audiofemme, which is a very cool site where “women write about music and culture” (f@$k yeah!), recently interviewed The New Up and also had some very beautiful and thought-provoking things to say about the new album. The article so incredibly aptly states that “music can be a powerful tool to help articulate our feelings and emotions when we find ourselves unable to do so”, and goes on to say that “that’s exactly what this album does”. The interview covers a range of topics from the inspiration behind the album and what the band hopes listeners take away from it, to what the band’s plan for the future is. Check out this very well-written article here. Happy reading…

New Impose Mag Interview with TNU Titled “THE NEW UP TALKS TINY MIRRORS, ENJOYS MJ AND PENIS SHAPED DOUGHNUTS”

Need we say more? This is obviously an interview that you must read. ES Pitcher and Noah Reid give an in-depth look into how the band formed, the meaning behind the songs on “Tiny Mirrors“, the recording process, inspirations behind the music, and yes – even the fact that they’ve eaten donuts shaped like a cock and balls. Read the entire interview here.

Philadelphia Music Mag “That Mag” Calls New Album Tiny Mirrors “Bad Ass”

As the release of “Tiny Mirrors” is upon us, so are more complimentary reviews that shed more insight on what the album has to offer listeners. In the latest ink that’s been spilled for the new record, That Mag reflects on the sounds on the album by noting that it “blends the intense rock ‘n roll of Muse and the electronics of Phantogram”. The review goes on to say that “The New Up has created an incredible record with tons to say”, and that “the production, arrangements and lyrics throughout the album create a package from start to finish that really spells out success for the duo from here on out.” Well, the band sincerely appreciates these kind words and we think That Mag is pretty awesome, too! Check out the full review here.

New Album “Tiny Mirrors” Officially Released, Continues to Garner Glowing Reviews and Radio Play…

After much fanfare and anticipation, critical acclaim and extensive radio airplay, The New Up is proud to finally release their latest offering, Tiny Mirrors, to music fans in the US. Slated for release in the UK and EU in March, the new album features 12 songs, as well as a foreboding intro that sets the tone for the album, and 3 interludes that tie the metaphorical room together like the rug in The Big Lebowski.

Tiny Mirrors has been getting airplay on radio stations all across the US, and continues to get love in the press – with a new glowing review coming out almost daily. The video for the song Black Swan was just featured in an excellent article on SF blog pulplab.com (click on the link to view the video and the review), and Philadelphia music blog and cultural staple “That Mag” gave the new album some serious love in an article released today, which you can view here. The article concludes by noting that “The New Up has created an incredible record with tons to say in Tiny Mirrors. The production, arrangements and lyrics throughout the album create a package from start to finish that really spells out success for the duo from here on out.”

And finally, we wanted to take this opportunity to thank everyone who made this album possible, it’s been a life-changing journey so far, and we’re just getting started! You can find the new album on itunes, amazon music, all the streaming music services, and anywhere online where music can be found. You can also purchase a download or CD of the album on our website by going here.

Don’t forget that this is not an end, but a beginning. Call your radio station and request the songs be played, spread the word on social media, tell your co-workers around the coffee machine, and go shout it out to the world on the street…let’s get this thing out into the world!!!! <3  xoxo

New Album “Tiny Mirrors” Continues to Climb College Charts in Advance of Release on Friday

The CMJ top 200 music charts, which is the preeminent college music chart, released new chart positions this week and showed that “Tiny Mirrors” – The New Up’s new album that is slated for release this Friday, jumped up 30 positions on the top 200 chart. The buzz surrounding this release is growing to a fever pitch, and critical acclaim in the form of glowing write-ups continue to come out in support of the new album daily.

If you haven’t gotten your copy yet, you can do it now here before it’s released, exclusively through this website! Keep on calling your local radio stations and requesting that songs from the new album be played, and you could be playing a key role in truly pushing The New Up to the next level. And if you’ve been doing your part already, we thank you so, so much from the bottom of our hearts and souls. In the meantime, enjoy the new album and let it connect with these crazy days in our world as they relate to your own daily life. This is the soundtrack to your revolution!!