The New Up’s “Black Swan” Gets Love on UK’s Famed BBC


It’s safe to say that The New Up appreciates every single radio play that tracks from their latest release – ‘Tiny Mirrors‘ garners, and with all of the airplay the album has received there is an incredible amount to be grateful for! But when reports came in that The New Up‘s dark and brooding single “Black Swan” was being played on BBC Radio, that gave the band just a little bit of extra satisfaction. Getting their music in the ears of those many folks in the UK that will undoubtedly love what The New Up is doing is a major goal of the band, and receiving regular airplay on the BBC is certainly a big step in that direction.

If you want to hear any of the songs on The New Up‘s album ‘Tiny Mirrors‘ (especially singles like ‘Future Is Now‘, ‘Black Swan‘, ‘Almost Human’, ‘Falling From the Sky’, and ‘No Fly Zone’) on your local radio station, all you have to do is call your radio station and let them know that you want to hear it, and that you want to hear it often! Many people prefer not to listen to the radio and think it sucks because they just play the same songs over and over, but the reality is that they will play what their listeners want to hear. So if you and your fellow radio listeners call in and communicate to the station what it is that you wanna hear – including ‘Tiny Mirrors‘ – they will eventually listen and play what their listeners request. We the people still have the power! (At least when it comes to what we hear on the radio) Flex that power to the people muscle!

Seductive But Dark Video For ‘Black Swan’ Featured At HollyShorts Film Fest in Hollywood


The provocative and sadistic video for ‘Black Swan‘, one of the singles on The New Up‘s latest album ‘Tiny Mirrors‘, was recently screened as an official selection at the HollyShorts Film Festival in Hollywood, CA. The video, which was directed and filmed by the award-winning dynamic duo of Hassan Said and Peggy Peralta, was screened at the (officially) famous historic cultural landmark TCL Chinese Theater on Hollywood Blvd. (on the historic walk of fame) on the “Big Screen” in 4K. The brilliantly artistic video was shot in one take, and features a seductress who is lured in by the hazy familiarity of someone she becomes intrigued with, only to find that she’s dealing with something much more complex than she could imagine: herself. You can watch the entire video above.

The New Up Records “Spots” For Bay Area Radio Station Live105

When Live105 asked The New Up to record some “spots” – short advertisements for the radio station itself – the band didn’t hesitate to say yes, and have a blast in the process. Check out this video from the making of one of the spots, recorded in a studio in downtown Chicago, which has been used multiple times on the air thus far. You can see how the vibe of this studio session is serious but light. With something so short, you have to have fun with it! Enjoy…

After Successful Release of ‘Tiny Mirrors’, TNU Goes Back Into Studio For Next Recording Session

Although the push to get ‘Tiny Mirrors‘ out into the world is far from over, The New Up has begun turning some of its attention to writing and recording their next body of musical work. There have been no shortage of intense world and personal events surrounding the band, and the need to turn their emotional response into art has forced ES Pitcher and Noah Reid to put down what they’re feeling in the form of new music. With a clear vision of what is musically to come next, a new and unprecedented level of inspiration and cohesion is taking root in The New Up‘s studio. Fans can expect to hear something that builds on ‘Tiny Mirrors‘, but also highlights some of the band’s largely unexplored musical and lyrical influences and inspirations.

Expect to NOT have to wait for a complete album before you get new music in your ears from The New Up on this next release. Some of the stuff that’s going on in the studio as we speak is going to be made available in advance – particularly for fans – to enjoy prior to the full release. Signing up for our email list on our home page or liking our page on facebook will ensure that you have the chance to check it out the moment it’s out. In the meantime, there’s so much to unpack on ‘Tiny Mirrors‘, it’s worth taking another listen when you’re hanging around the house, driving in your car, working out, or just hanging with friends enjoying some drinks!

After Innumerable Glowing Reviews, “Tiny Mirrors” Can Officially Be Described As “Critically Acclaimed”

In this polarized world where there is rarely unanimous agreement on anything – even something as trivial as what color looks better on Kim Kardashian – it’s simply astounding that after dozens and dozens of reviews of The New Up‘s latest album, ‘Tiny Mirrors’, the consensus is that it’s an excellent album with so much to offer that it requires multiple listens just to wade into the shallow end of the emotional pool contained in it’s musings. The band certainly seems to have some of their faves, and a good portion of the reviews also include interviews that give intriguing insights into not only what the band was thinking as they wrote the music, but what was happening in their lives during the process and the events happening in the world around them that had the biggest influence. Of course, listening to the words in many of the songs on ‘Tiny Mirrors‘ can give you some pretty good clues as to what the music is about, and there is no shortage of reflections on many of the events that we’ve all been experiencing together. But ‘Tiny Mirrors‘ goes beyond just reflecting what’s going on in our world; it’s a rare pop culture glimpse into the inner workings of our own souls. It not only ponders where we are and how we got here, it also explores how we can get to where we wanna go from this deeply terrifying time we live in.

Perhaps it is this deeper musing that has given so many critics the impetus to laud the new album. Or perhaps it’s simply the fact that on a visceral level, “Tiny Mirrors” delivers something many of us long for these days: an admission of how difficult the position we currently find ourselves in while still remaining steadfastly committed to not allowing it to break our spirits. After all, ‘Tiny Mirrors‘ isn’t just a diagnosis of the ills of the world we live in today, it’s an emotional road map to finding the strength to deal with it on an every day level, and to turn the challenges into opportunities to make things better and reflect the world we wanna see. To all of those authentic souls who have taken the time to really listen to ‘Tiny Mirrors‘ and spill ink on its behalf: the band thanks you for adding another voice to the chorus that has made ‘Tiny Mirrors‘ “critically acclaimed”.

BFD Set Gives Bay Area Music Fans Chance To See TNU on Big Stage

Photo by Veracious Magazine

Most of The New Up‘s concerts are in dark venues where the only bright lights are the band’s lightshow. Don’t get us wrong, that’s pretty damn cool to look at, but seeing The New Up in the daytime at a fest, on a big stage like Shoreline Amphitheater for BFD is a treat for fans of the band, and those that didn’t know they would become fans of the band before their set on Saturday. They enjoyed an extremely warm reception from music fans from all across the Bay Area who had come to see their fave bands, and to stumble on new bands that were handpicked to catch their ears.

For many of those artists that are so big it’s impossible to see them close-up, the appeal is in seeing them in a smaller, more intimate venue. But for a band like The New Up, who predominantly plays mid-sized clubs there is an allure to seeing how they fit on a bigger stage, a tantalizing preview of what they may one day be. In the end, it’s a good reminder to get out and see The New Up in a mid-sized club while you can because, who knows… they could take off at any moment and you’ll be able to see you were there for one of their last small shows. Stay tuned to our shows page to keep up with tour dates.

On Tour, The New Up Gets a Little Taste of Home at Local Atlanta Gem

From time to time you meet a kindred spirit, someone who you automatically connect with, and whose values you naturally seem to share, although you may have come from wildly different places. The New Up found that kindred spirit while touring through Atlanta, in locally renowned culinary delight Rise N Dine. Located near the campus of Emory University and ALWAYS packed, the folks at Rise N Dine took a shine to The New Up and the two socially minded, genuinely passionate fixtures of their respective communities became BFFs immediately. The mutual affection was more than political, though, as Rise N Dine exhibited a real affinity for The New Up’s music and message, and the food at Rise N Dine the morning after their show at Smith’s Olde Bar absolutely knocked The New Up’s socks off! This, folks, was a match made in heaven and was one of those chance encounters that ends in a friendship for life.

If you find yourself visiting Atlanta for whatever reason, or if you happen to live there and haven’t been lucky enough to eat there yet, you absolutely HAVE to go down to Rise N Dine and get some of those biscuits, eggs, freshly squeezed OJ, shortstacks, incredible deserts, and… OMG we have to stop now because our mouths are starting to water. Thanks Rise N Dine, for being one of those special places where community and amazing food truly come together in a perfect parfait.

Upcoming BFD Festival Set Times Announced

It’s official, BFD is upon us and The New Up is excited to share the stage yet again with talent such as Phoenix and Franz Ferdinand. The New Up will be featured on the local band stage at 1:50p, which conveniently doesn’t conflict with any of the other bands that you won’t want to miss, like the aforementioned talented acts! If you haven’t picked up tickets yet, you can still do so here. This is one of the hottest tickets in the Bay Area so far this year, so needless to say you are NOT going to want to miss this stellar lineup.

The New Up looks forward to seeing your shining faces out there in the crowd, and don’t forget to the sunscreen…

The New Up Returns To Bay Area; Gets Ready To Rock BFD Festival!

Fresh off of several months of touring behind their latest release ‘Tiny Mirrors’ and tighter than a highwire, The New Up is now turning their attention to SF alternative radio station Live105’s upcoming BFD Fest, where they will be one of the featured hometown bands. Sharing the stage with the likes of Phoenix, Franz Ferdinand, Milky Chance, and Cold War Kids, the band has been back in the rehearsal studio making sure that they achieve nothing short of blowing away their audience.

The band continues to get airplay on Live105 in advance of the Fest, featuring Aaron Axelson’s personal fave “Future Is Now”. If past BFD Fests are any indication, this promises to be one of the best parties of the year, and it’s safe to say that you DON’T want to miss it. You can grab tickets here, and don’t forget the sunscreen!

The New Up Puts Hilariously Bad Yelp Review of Live105’s Morning Show To Music

Fans of The New Up have gotten a sizable dose of the band’s serious side – diving into some of the most intense subject matter facing our world today on the latest album ‘Tiny Mirrors’, but many fans may not be aware that the band has a notoriously infectious and raunchy sense of humor, which they exercise regularly when they’re traveling on the road together. So when famed morning show host Kevin Klein from Bay Area alternative radio station Live105 recently asked The New Up for a hilarious favor – to put a bad yelp review of the show to music – the band was happy to oblige. While their music could never be characterized as “funny”, they reached into their gag bag to set the ridiculously shallow yelp review to music. The review read:

“I normally don’t write reviews but I can’t believe my ears
Kevin Klein live is the most offensive thing that I’ve heard in years
The man host insults everyone, the lady sounds plain dumb
Why can’t they focus on things I like, like the Kardashians

I would give them zero stars if only I could
It’s bad, the worst, trust me on this”

East Coast Leg of ‘Tiny Mirrors’ Tour Huge Success

If you happen to live in one of the cities where The New Up played on their recent East Coast tour and you were able to catch the show, you’re probably still humming tunes from their latest offering, ‘Tiny Mirrors’ and feeling like the world is a little more manageable than before. If you missed it, there are no words that can describe what happened each night of the tour, except to say that their was a completely genuine connection between the audience and the band that was not only palpable, but which transcended time and space. Fans came out in droves to find out what critics, radio DJs, bloggers, and music industry folks already know: The New Up has genuine substance and grit. News features and live show reviews that were written up for shows in each of the cities gave fans a clue as to what they could expect, but unless you were in the room feeling the sonic wave of The New Up’s music wash over you and infiltrate your every molecule, it’s impossible to glean the entire story. The moral of the story is a simple one: if you were unlucky enough to have missed the show this time around, next time they come to your town, “don’t let it happen”.

New Noise Magazine Reviews ‘Tiny Mirrors’, Says It’s “Dreamy”

In another glowing review of ‘Tiny Mirrors’, New Noise Magazine analyzes the spirit of the musical and lyrical landscapes explored by The New Up on their freshly minted pseudo-concept album. Author Tom Haugen reflects on his reaction to giving it an attentive few spins with genuine curiosity and a wide open mind, eyes, and heart; explaining that the band “knows a thing or two about bright synth and reverb friendly guitars, as they collide the charged moments of rock and electronica”. He further elaborates on that concept, proclaiming that “their strong sense of melody and versatile approach to indie-rock leave an indelible mark”.

It’s amazing how many articles that have been written about ‘Tiny Mirrors’ have hit the head on the nail in so many interesting and unique ways, and New Noise Mag continues that trend with this excellent and intuitive review. Check out the full text of the article here, and if you haven’t listened to the album in full all the way through, you should definitely go on Pandora, Spotify, itunes, or whatever platform you usually use to listen to music and give it a spin!

Brooklyn Show Review Paints Perfect Picture In Your Ear, Explains Why You Can’t Miss A TNU Show

There is something about bringing great recorded music to a live setting that offers all kinds of exciting possibilities for having a soul-touching experience. When it comes to The New Up, this is especially true, as is so poignantly outlined in the latest review of their show in Brooklyn last Thursday night. If you read the article and then close your eyes you will literally feel like you are at the show having a religious experience.

Diandre, who also did an absolutely amazing 2 part interview with The New Up a couple of months ago about their new album ‘Tiny Mirrors’ (which can be read here and here), simply has a way with words that brings you into the same room with whatever subject matter she happens to be discussing, and makes you look it straight in the eye and do some self-reflection. In the review, she exclaims that “clean, crisp, and captivating were three words that crossed my mind as the dynamic duo handed everyone ‘tiny mirrors’/ songs to look at the world.”

She goes on to capture in words aspects of The New Up’s live performance that make it such a unique experience, pointing out that the band members were “shaking their torsos as if shaking themselves helped release their notes”. She further paints the sonic picture for readers by writing that “there is something sincerely magnetic about women who KICK BUTT, and ES felt like she could take on the world with a voice that is like a battle cry from Wonder Woman…she moves her body with precision and pizzazz, and having a glitter blue ensemble certainly added to her super-heroine aura.”

Check out the full, unabridged text of the review here, and enjoy!

Boston Preview Says The New Up “Channels The Raw Emotion Of The Times On Stellar LP ‘Tiny Mirrors'”

In the most recent ink spilled for The New Up, national music news outlet Vanyaland not only previewed their upcoming show at PA’s Lounge in a Boston suburb, but also gives a glowing review of the new album ‘Tiny Mirrors’. The extremely well-written and introspective article provides an illuminating look into the balance between the introverted and extraverted nature of the album. Part review, part preview, and part interview, the dichotomies contained in the album are broken down with precision as Vanyaland comments that ‘Tiny Mirrors’ “exhibits a raw approach to songwriting, capturing a rhythmic pocket that’s anchored by Pitcher’s poetic vocals and Reid’s stellar instrumentation”, and that by “blending blissful electronic-pop and jagged alt-rock, the band brings out a sound that’s accessible and poignant.”

In the interview portion, Pitcher and Reid discuss how the process of recording ‘Tiny Mirrors’ was intertwined with their everyday lives, noting that it “was both a catharsis and the birthing of a creative baby all at once”, and adding that the album itself became “more like another appendage of the band members than just another offering from struggling artists with something crucial to say to the world, although either would be valid characterizations”. Check out the full review here.

Brooklyn Show Preview/Feature Says Concertgoers Can “Expect To Walk Away Wholly Satisfied and Invigorated”

In a preview for The New Up’s show at Union Hall in Brooklyn, renowned NY music blog Musical Notes Global interviews ES Pitcher and Noah Reid about everything from what the group is trying to convey with their new album “Tiny Mirrors” to what the band loves about touring around the country. The article accurately characterizes the message of the band and the music by stating that “at this historic moment in time that sees the country divided in a way that feels almost irreparable, the duo acts as a voice of encouragement with their new work, advocating for the unification of self and of society.”

In addition to covering some very pertinent and topical subjects in their conversation, the article includes a custom video message from Reid and Pitcher inviting YOU to come to the show. Check out the full article here. Show starts at 8:30 pm, hope to see you there!

The New Up Kicks Off East Coast Tour Amidst Much Fanfare

The excitement grew to an almost fever pitch as The New Up mades their way across the US to their first East Coast tour stop in Atlanta. Stories of their moving live show traveled East from their West Coast run of shows and the anticipation among fans was palpable. Fans got what they came for, as the road-hardened, airtight live show from The New Up did not disappoint. Robust radio airplay and incredible media exposure across the country – including in Atlanta and the rest of the stops on their East Coast tour – also whetted the appetite of fans looking for authentic music that offers true emotional and spiritual connection.

Continuing onto Athens, Chapel Hill, Charlotte, and DC, the band continues to connect with fans each night in clubs where they could still see the band up close. In several interviews with news outlets around the US, ES Pitcher and Noah Reid have discussed how they view the connection with fans as the true prize of touring the country, and this is patently obvious for the fans who have come to intertwine themselves with the music thus far. Be sure to catch them at an upcoming tour date in your city if you haven’t had the chance yet!

5/17/17 | The Pharmacy | Philadelphia, PA
5/18/17 | Union Hall | Brooklyn, NY
5/19/17 | PA’s Lounge | Somerville, MA
5/20/17 | The Stone Church | Newtown, NH
6/10/17 | Live105 BFD Festival | Mountain View, CA


Washington D.C. Tour Stop Featured In the Washington Post

There are some things in life that everyone can say they wouldn’t mind being a part of, and being considered the “thing to do” by the editorial staff of the Washington Post most certainly has to be one of them. Whether you agree or disagree with the political leanings and overall coverage of the world famous periodical, it’s certainly noteworthy to be featured so prominently in the paper’s entertainment section, where politics are mostly left at the front page of the section. For The New Up, it’s another example in a very long and involved string of coverage they’ve been getting, thanks to their new album “Tiny Mirrors” and the reputation they’ve been garnering for putting on an incredible live show as they’ve been touring across the country.

One thing is for sure: if you haven’t had the chance to check out their live show and they are coming to your town, you should most certainly take the Washington Post‘s advice and make it your “thing to do” that night. Don’t wait until the next tour to find out why critics are raving about The New Up’s live show, which has been electrifying crowds and bringing a mix of realism and fantasy to the concert stage. Find the article here, and find a full listing of tour dates here.

Two-Part Article About The New Up’s “Tiny Mirrors” Goes Deep – Really Deep

In the latest article about “Tiny Mirrors” – featured on Diandra Reviews It All – the band goes as deep as they’ve gone yet into their philosophy on the world, their music, and how they relate their music to that world. In this potentially groundbreaking article, Diandra asks the most intuitive and introspective questions the band has ever been asked in an interview, drawing out some of The New Up’s deepest feelings and musings.

Diandra posits that “The New Up might be one of my favorite interviews“, and I think it’s safe to say that the feeling is mutual. Just ponder one of her questions and how intuitive it is: “Tiny Mirrors seems to be written in love, reflection, and disappointment to the socio-political atmosphere of our current world. What makes the album, for you, a new, distinctive voice on certain topics that, unfortunately, seem stuck in tired conversations like, immigration and Climate Change?” I mean, when’s the last time you’ve seen someone get that real in an interview that you’ve read with a musician or band? And for the record, the answer The New Up gave was “we aren’t pedaling any particular ideologies. We’re not saying you have to feel this way or that way, or believe in this or that. What the music asks the listener to do is look at the world around them as it really exists and not how they want it to be or how other people have told them to look at it, explore as many other perspectives as they possibly can, truly think and feel for themselves based on what they find, and then act on what they learn from that process“.

That’s just one small example of the many incredible nuggets of honest thought and heartfelt contemplation that Diandra draws out of the band in the interview. This is a highly recommended read, especially if you’re interested in what really makes The New Up tick, and what made them write and record Tiny Mirrors, and makes them perform it with all of their heart every night. The article comes in two parts; intentionally broken up so that the dense subject matter can be ingested in easily digestible bites. You can read the review in it’s entirety here.

Front Page News Feature Touts Political Aspects of Tiny Mirrors

As the band rolled up to Eugene last Saturday night they were pleased to see their faces all over the cover of Eugene’s primary news periodical: The Eugene Register-Guard. Entitled “The New Up channels the effects of politics on modern culture“, the article compares the political nature of “Tiny Mirrors” to that of songs like Buffalo Springfield’s iconic “For What It’s Worth”.

In addition to being a review of “Tiny Mirrors“, there is a component of the article that is an interview with guitarist Noah Reid, who explains how the political climate contributed to the way the album turned out. Reid explains in the article that the message of the album was meant to “let people know that they shouldn’t let other people make the rules for them, they shouldn’t accept what people tell them blindly and they should think for themselves“. He goes on to say that “we wanted to represent the broad range of emotions that people feel on a daily basis, on a weekly basis, on a monthly basis, even throughout their whole life, and kind of connect with the complexity of feelings that we all go through.

Well, Mr. Reid, I believe you and the band have succeeded in conveying that message. Check out the full interview here. And if you haven’t had a chance to check out the entire album, you can get your copy here.

AXS Review Says Tiny Mirrors Is “Filled With Introspective Intent and Raw Emotion”

In another revealing interview published on Atlanta’s AXS – news outlet for entertainment giant AEG group – The New Up opens up about personal losses and gains that influenced the musical and lyrical content of the album. Writer Lindsey Borders sat down with the band and discussed what she called their “most honest works to date“. They discuss producer Jack Frost, who was the first outside producer to work with the band, and how that process went.


The interview sheds some light on why The New Up chose to make the kind of music they made on “Tiny Mirrors“, with an in-depth look at their approach to how they make those decisions. ES Pitcher and Noah Reid also discussed some differences they see between the between the West and East Coasts as they tour around the country, and they discuss what they love most about the grueling act of touring. Reid explained that “The ability to directly connect with fans is an amazing experience“, going on to say that “Being on stage is one of those situations where you’re having a conversation without words with a whole group of people, and you’re literally feeding off of the energy that they’re giving you.” You can check out the entire interview HERE.