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  • The New Up Hip Flasks

    $14.95

    In today’s throwaway society there aren’t many accessories that are purchases for life, but with this little quality hip flask, you’ll want to treasure it forever.✨

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  • The New Up Eco Water Bottle

    $21.95

    In an effort to eliminate the use of plastic water bottles, we now have 17 oz. Cascade Stainless Steel Matte Eco Water Bottles. 

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  • Bundle: Quintet of Recordings, Tee Shirt & Trucker Hat

    $95.99$99.99

    Save 15% and get a TNU shirt, TNU hat and ALL TNU Recordings! Choose your size and color shirt, hat color and download/CD options.

    Please note that Better Off is available for download only.

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  • Tiny Mirrors

    $11.99$15.99

    “An exceptional independent rock record that is politically charged while also being clearly introspective… a blend of the intense rock ‘n roll of Muse and the electronics of Phantogram… [The New Up] write and arrange truly captivating and mysterious material… Rating: Badass”
    – That Magazine

    “A swirling concoction of alt-rock with a hint of sensible power-pop… pushing all the right pop buttons”
    – pancakesandwhiskey.com

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  • The New Up Circle Tee – Womens

    $25.00

    The New Up women’s shirt is available in light blue and orange.

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  • The New Up Trucker Hats

    $35.00

    Co-branded with Big Truck Hats out of Truckee, CA. One size fits all for these snap-back embroidered hats.

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  • The New Up Circle Tee – Mens

    $25.00

    The New Up men’s shirt is available in bright orange and yellow.

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  • Bundle: Tiny Mirrors Album, Tee Shirt & Trucker Hat

    $65.99$69.99

    Save by getting this “Trio of Justice” bundle! 😉 Choose your size and color shirt, hat color and download/CD options!

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  • Bundle: Tiny Mirrors Album & Trucker Hat

    $38.99$42.99

    Save 15% and get a TNU Hand-made Embroidered Trucker Hat AND Tiny Mirrors Album – WAV Download or CD!

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  • Bundle: Tiny Mirrors Album & Tee Shirt

    $30.99$34.99

    Save 15% and get a TNU T-Shirt AND Tiny Mirrors Album – WAV Download or CD!

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  • Gold

    $7.99$11.99

    “Metric with a touch of the Rolling Stones, with a front woman with an addictive, classy, lingering voice”
    – Behind the Hype

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  • Better Off

    $5.99

    “[Better Off] bears a song craft light years ahead of many contemporaries.”
    – Athens Banner-Herald

    The Better Off CD is currently sold out, only the WAV downloads are currently for sale.

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  • Broken Machine

    $5.99$9.99

    “creating an artful sonic balance that’s miles beyond the typical indie-rock release… smooth, elegant vocals… and expert pop arrangements.”
    – Performer Magazine

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  • Palace of Industrial Hope

    $8.99$12.99

    “Frontwoman ES Pitcher’s thick voice has the irresistible presence of a Grace Slick or Deborah Iyall… the tracks move with a seething, aggressive kind of dream logic.”
    – Monica Kendrick, Chicago Reader

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