The New Up’s new album, “Tiny Mirrors” continues to build momentum in the band’s hometown and beyond in its first few weeks in the stratosphere, with fans calling into radio stations all across the country and demanding to hear cuts from the new album. Live 105, SF’s hottest alternative radio station, even commented in a tweet alerting the public that they were playing “Future Is Now” that there were “hella requests for that one from @thenewup”. You know it’s serious (and California) when they use the word “hella”…LOL. All of YOU, the people that are engaged with The New Up’s music and message, are getting noticed by the gatekeepers of popular music! You deserve it.