Rough Trade Publishing Deal, Slim’s Show Tomorrow Night, More Shows Announced

The New Up is excited to announce that they have signed a 3-album deal w/ Rough Trade Publishing, the publishing arm of the world famous Rough Trade Records, purveyors of such artists as Violent Femmes, The Smiths, The Strokes, Sufjan Stevens, Arcade Fire, The Decemberists, and WarpaintGrimes, The National, Built to Spill, Grizzly Bear, and Rogue Wave. In addition to giving a boost to the band’s releases that will help them reach exponentially more ears, it also ensures that The New Up will keep the releases coming for many more years to come, and they’ll keep them coming relatively quickly!

Also, don’t forget that San Francisco’s premier alternative music radio station Live105 presents The New Up at Slim’s in San Francisco tomorrow night, alongside Devotionals (feat. Tyson of Two Gallants), with special guests Fake Your Own Death and Smokin’ Ziggurats. Show starts at 8:30, and there are just a few advanced tickets left, which you can pick up here.  The New Up also announced shows at Winter’s Tavern in Pacifica, CA. on December 8th (a real Bay Area treat), The Crepe Place in Santa Cruz, CA. on December 16th (a killer place to see a live show), and Smiley’s on February 3rd in Bolinas, CA. (a place where the locals tear the street signs down to keep tourists away). Go to for more information.

The band would also like to take a moment to thank everyone who has been so supportive in 2017, this has been by leaps and bounds the best year yet for the band, and things continue to look up! As a thank you, they would like to provide you with a free download of the chart-busting, critically acclaimed, and appropriately ominous song Future Is Now, from their latest album release, ‘Tiny Mirrors‘. Just click here if you want to download the song for free, with no strings attached. If you want to grab the entire album, you can do so here.

And thanks again, we love you!


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