When Live105 asked The New Up to record some “spots” – short advertisements for the radio station itself – the band didn’t hesitate to say yes, and have a blast in the process. Check out this video from the making of one of the spots, recorded in a studio in downtown Chicago, which has been used multiple times on the air thus far. You can see how the vibe of this studio session is serious but light. With something so short, you have to have fun with it! Enjoy…
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