Audiofemme Article Says ‘Tiny Mirrors’ Is “A Perfect Reflection of Both Turmoil and Hope”

Audiofemme, which is a very cool site where “women write about music and culture” (f@$k yeah!), recently interviewed The New Up and also had some very beautiful and thought-provoking things to say about the new album. The article so incredibly aptly states that “music can be a powerful tool to help articulate our feelings and emotions when we find ourselves unable to do so”, and goes on to say that “that’s exactly what this album does”. The interview covers a range of topics from the inspiration behind the album and what the band hopes listeners take away from it, to what the band’s plan for the future is. Check out this very well-written article here. Happy reading…


Need we say more? This is obviously an interview that you must read. ES Pitcher and Noah Reid give an in-depth look into how the band formed, the meaning behind the songs on “Tiny Mirrors“, the recording process, inspirations behind the music, and yes – even the fact that they’ve eaten donuts shaped like a cock and balls. Read the entire interview here.

Philadelphia Music Mag “That Mag” Calls New Album Tiny Mirrors “Bad Ass”

As the release of “Tiny Mirrors” is upon us, so are more complimentary reviews that shed more insight on what the album has to offer listeners. In the latest ink that’s been spilled for the new record, That Mag reflects on the sounds on the album by noting that it “blends the intense rock ‘n roll of Muse and the electronics of Phantogram”. The review goes on to say that “The New Up has created an incredible record with tons to say”, and that “the production, arrangements and lyrics throughout the album create a package from start to finish that really spells out success for the duo from here on out.” Well, the band sincerely appreciates these kind words and we think That Mag is pretty awesome, too! Check out the full review here.

New Album “Tiny Mirrors” Officially Released, Continues to Garner Glowing Reviews and Radio Play…

After much fanfare and anticipation, critical acclaim and extensive radio airplay, The New Up is proud to finally release their latest offering, Tiny Mirrors, to music fans in the US. Slated for release in the UK and EU in March, the new album features 12 songs, as well as a foreboding intro that sets the tone for the album, and 3 interludes that tie the metaphorical room together like the rug in The Big Lebowski.

Tiny Mirrors has been getting airplay on radio stations all across the US, and continues to get love in the press – with a new glowing review coming out almost daily. The video for the song Black Swan was just featured in an excellent article on SF blog (click on the link to view the video and the review), and Philadelphia music blog and cultural staple “That Mag” gave the new album some serious love in an article released today, which you can view here. The article concludes by noting that “The New Up has created an incredible record with tons to say in Tiny Mirrors. The production, arrangements and lyrics throughout the album create a package from start to finish that really spells out success for the duo from here on out.”

And finally, we wanted to take this opportunity to thank everyone who made this album possible, it’s been a life-changing journey so far, and we’re just getting started! You can find the new album on itunes, amazon music, all the streaming music services, and anywhere online where music can be found. You can also purchase a download or CD of the album on our website by going here.

Don’t forget that this is not an end, but a beginning. Call your radio station and request the songs be played, spread the word on social media, tell your co-workers around the coffee machine, and go shout it out to the world on the street…let’s get this thing out into the world!!!! <3  xoxo

New Album “Tiny Mirrors” Continues to Climb College Charts in Advance of Release on Friday

The CMJ top 200 music charts, which is the preeminent college music chart, released new chart positions this week and showed that “Tiny Mirrors” – The New Up’s new album that is slated for release this Friday, jumped up 30 positions on the top 200 chart. The buzz surrounding this release is growing to a fever pitch, and critical acclaim in the form of glowing write-ups continue to come out in support of the new album daily.

If you haven’t gotten your copy yet, you can do it now here before it’s released, exclusively through this website! Keep on calling your local radio stations and requesting that songs from the new album be played, and you could be playing a key role in truly pushing The New Up to the next level. And if you’ve been doing your part already, we thank you so, so much from the bottom of our hearts and souls. In the meantime, enjoy the new album and let it connect with these crazy days in our world as they relate to your own daily life. This is the soundtrack to your revolution!!

SF Sonic Feature’s Interview With The New Up About New Album “Tiny Mirrors”

If you’re interested in finding out a little bit more about what inspired The New Up to write Tiny Mirrors, including some of their musical inspirations and where the album was recorded, you can read about it in a new SF Sonic feature here. The interview also asks the band about how they formed, and explores the reasons behind why the band decided to work with producer Jack Frost, who was integral to their new sound. Tiny Mirrors is due for release this Friday, you can pre-order here now!

“Tiny Mirrors” Garners Significant Airplay, Hits Charts Before It’s Even Released!

CMJ, which stands for College Media Journal, is the foremost keeper of new music charts for college, community, and AAA (Adult Album Alternative) radio airplay. Almost every one of these types of stations reports what they are playing, as well as how often they are playing it, to the CMJ. As a result, it is the most trusted and comprehensive music chart in the US, and The New Up is excited to report that their new album, Tiny Mirrors – slated for release on February 3rd – is debuting on the top 200 chart. What exactly does this mean? It means that the new album is getting a lot of radio airplay all over the US; on stations in cities, towns, and at colleges in every corner of the country. You can help to bump us up even higher on the charts by calling your favorite alternative radio station and demanding to hear The New Up’s new music!

New Single “No Fly Zone” and Yolo Brewery Performance Reviews Say Nice Things About Us…

The press continues to shower praise on The New Up not only for singles from their upcoming release “Tiny Mirrors” (release date 2/3/17) , but also for their “electric stage presence” when performing live. Grateful Web, who reviewed a recent performance at West Sacramento’s Yolo Brewing Co., proclaims in their review that The New Up’s “live sound is just as impressive, if not more so their recorded tracks.” Catch the whole review, as well as some cool pictures, here.

In addition, a super cool and creative blog, “Diandra Reviews It All” spilled some proverbial ink for the newly (and softly – as in only streaming on soundcloud at the moment) released single “No Fly Zone”. The well-crafted review cleverly notes that ES Pitcher’s voice “has a phenomenal range that she casually scores through the song to show off her boredom with being bored.” Diandra reveals her glorious inner workings in the humbly creative review, perceptively and inquisitively noting that “”No Fly Zone” is the stirring of listeners’ spirits to break apathy, and combat the exhaustion that can overtake a person when they see the irrational constructs of humankind, especially when its comes to borders. Read the entire review here.

View The New Up’s Performances on Sacramento TV Station Fox 40’s Morning Show

The New Up frontpersons ES Pitcher and Noah Reid performed segments of their new singles “Black Swan” and “Future Is Now” on Sacramento TV station Fox 40’s Morning Show. If you’re not a morning person (which The New Up certainly usually isn’t) or you just missed it, check it out below.

In addition, after the on-air performances ES Pitcher and Noah Reid performed a special Facebook Live version of Green Candle -on the new album but not yet released – which you can view below.

The New Up To Perform on Morning Show on Sacramento TV Station Fox 40


On Wednesday (1/18/17) ES Pitcher and Noah Reid will be interviewed about their new album, Tiny Mirrors (slated for release on February 3rd), and will perform songs from the new album live on the Morning Show on Sacramento’s Fox 40. If you live in the area you can tune in on your TV around 9:30 am, or if you don’t live in Sacramento you can check it out live online at the same time by clicking here.

New Single “Future Is Now” Continues to Get Love From Hometown Radio Station Live 105

While singles from The New Up’s forthcoming album, “Tiny Mirrors“, have been garnering some impressive airplay at stations all across the US and in the UK, there’s nothing more meaningful than hearing their music in the town that has loved them since the start – San Francisco. Aaron Axelsen, tastemaking host of SF’s staple radio station Live 105 continues to spin “Future Is Now” on his Sunday night show “Soundcheck“, the first single released from the band’s sincerely heartfelt and gritty new album. If you missed it, be sure to call the station and request that they play the song again.

25th Annual Noisepop Fest Announces The New Up at Rickshaw Stop with Rogue Wave and Middle Kids

The New Up is excited to announce that they have been chosen as one of the artists for a very special 25th anniversary Noisepop Festival, one of the most iconic festivals put on in San Francisco each year. Appearing on the bill with The New Up on Friday, February 24th is another SF shining star, Rogue Wave, who have promised an all 80’s set. Middle Kids, who hail from Australia will also share the stage that night. The show starts at 9p, and you don’t want to miss a single minute of this very powerful triple bill! Tickets are guaranteed to sell out well before the date of the show, so get tickets now here to avoid being shut out of the show.

New Single “No Fly Zone” Debuts on Substream Magazine

New songs from the forthcoming album, “Tiny Mirrors” (due for official release in the US on 2/3/17 and in the UK/EU on 3/17/17), continued to get love online and in the press, with their latest single – “No Fly Zone” – getting exclusive debut love on Substream Magazine’s online publication. The wonderful folks at Substream wrote “Bringing to mind acts like Morcheeba, Shiny Toy Guns, and Blonde Redhead, The New Up is a new favorite on our list of bands to keep an eye on and we suspect they might land on a similar list of yours.”

You can check out the full review and listen to the single HERE.

The New Up Gets Love on SF’s Own “Live 105”

The New Up’s feature single, “Future Is Now” – from the forthcoming full length entitled “Tiny Mirrors” – aired on SF indie radio darling Aaron Axelsen’s Sunday night show, Soundcheck, last night. Known for breaking new bands nationally on the show, Axelsen introduced the song by noting that he had texted lead guitarist Noah Reid to see if he could drop a copy of the song by the studio on the night of the show. Axelsen quipped that he had “ordered new music delivery”, as well as “a side of fries and a shake” with the group’s new single.

The song fit well on the new music show, which has a reputation for highlighting up-and-coming artists in the vein of star-breaking stations like KEXP (Seattle) and KCRW (Santa Barbara), and is often the first to play artists that later become very well-known. At the close of this first Soundcheck show of 2017 Axelsen noted that it was the 19th year of the show – and that yes, this meant he hadn’t been home on a Sunday night in 19 years. Mr. Axelsen, you truly are a Saint to indie musicians and music lovers alike.

ES Pitcher Breaks Down Process of Writing New Single, “Falling From the Sky”, in Feature


Singer of The New Up, ES Pitcher opens up about the songwriting process and inspiration behind the writing and recording of the new single, “Falling From the Sky” – from The New Up’s forthcoming album “Tiny Mirrors” – in a new feature. The song touches on political and social issues facing everyday members of society in many Western countries, and ES Pitcher’s words offer a sober mix of reality and hope in her guest feature, which can be read here.

The New Up Releases New Single, “Falling From the Sky”

The New Up released another single today, entitled “Falling From the Sky”, from their forthcoming album “Tiny Mirrors”, which is due for release in the US on February 3rd and in the UK/EU on March 17th. The track was released exclusively on popular Brooklyn music site Pancakes and Whiskey, who noted that Falling From the Sky is “…the perfect tune for those who like a strong rock tune that pushes and pulls all the right pop buttons, all while having a DIY attitude.” Read the entire exclusive release article here.

You can hear the track here, or stream it below. And don’t forget: if you dig it be sure to share it with everyone you know online on social media, by email, two cups and a string, or carrier pigeon!

The New Up Plays a Benefit Concert In Oakland For the Ghostship Fire


On Thursday, December 15th Oakland locals Felsen and Riot Professor will join forces with The New Up for a benefit concert at the Night Light in Oakland to raise money for the arts community and the families of the victims of the Ghostship fire. All proceeds from the concert will go to the cause, and those who are unable to attend are encouraged to donate here.

Let this tragedy be a sad reminder and a motivation to us all to be vigilant about supporting the arts community in the ever shrinking creative communities that were once so vibrant in the Bay Area’s wonderful cities.

The New Up Announces Release Date for Tiny Mirrors, New Tour Dates

The New Up’s sophomore offering, Tiny Mirrors, has been scheduled for release in the US, UK, and EU on February 3rd, 2017. Check back on the website, or on social media for tour dates and locations, with more to be announced in the weeks to come.

Tiny Mirrors Tour Announcement

Tiny Mirrors Tour Announcement

New December 2016 Tour Dates Announced!

2017 tour dates, including East Coast dates, to be announced very soon…stay tuned!

UK Exclusive “Future Is Now” Video Released

But never fear, it looks just as good if you view it anywhere else in the world! Check it out here.