East Coast Leg of ‘Tiny Mirrors’ Tour Huge Success

If you happen to live in one of the cities where The New Up played on their recent East Coast tour and you were able to catch the show, you’re probably still humming tunes from their latest offering, ‘Tiny Mirrors’ and feeling like the world is a little more manageable than before. If you missed it, there are no words that can describe what happened each night of the tour, except to say that their was a completely genuine connection between the audience and the band that was not only palpable, but which transcended time and space. Fans came out in droves to find out what critics, radio DJs, bloggers, and music industry folks already know: The New Up has genuine substance and grit. News features and live show reviews that were written up for shows in each of the cities gave fans a clue as to what they could expect, but unless you were in the room feeling the sonic wave of The New Up’s music wash over you and infiltrate your every molecule, it’s impossible to glean the entire story. The moral of the story is a simple one: if you were unlucky enough to have missed the show this time around, next time they come to your town, “don’t let it happen”.

New Noise Magazine Reviews ‘Tiny Mirrors’, Says It’s “Dreamy”

In another glowing review of ‘Tiny Mirrors’, New Noise Magazine analyzes the spirit of the musical and lyrical landscapes explored by The New Up on their freshly minted pseudo-concept album. Author Tom Haugen reflects on his reaction to giving it an attentive few spins with genuine curiosity and a wide open mind, eyes, and heart; explaining that the band “knows a thing or two about bright synth and reverb friendly guitars, as they collide the charged moments of rock and electronica”. He further elaborates on that concept, proclaiming that “their strong sense of melody and versatile approach to indie-rock leave an indelible mark”.

It’s amazing how many articles that have been written about ‘Tiny Mirrors’ have hit the head on the nail in so many interesting and unique ways, and New Noise Mag continues that trend with this excellent and intuitive review. Check out the full text of the article here, and if you haven’t listened to the album in full all the way through, you should definitely go on Pandora, Spotify, itunes, or whatever platform you usually use to listen to music and give it a spin!

Brooklyn Show Review Paints Perfect Picture In Your Ear, Explains Why You Can’t Miss A TNU Show

There is something about bringing great recorded music to a live setting that offers all kinds of exciting possibilities for having a soul-touching experience. When it comes to The New Up, this is especially true, as is so poignantly outlined in the latest review of their show in Brooklyn last Thursday night. If you read the article and then close your eyes you will literally feel like you are at the show having a religious experience.

Diandre, who also did an absolutely amazing 2 part interview with The New Up a couple of months ago about their new album ‘Tiny Mirrors’ (which can be read here and here), simply has a way with words that brings you into the same room with whatever subject matter she happens to be discussing, and makes you look it straight in the eye and do some self-reflection. In the review, she exclaims that “clean, crisp, and captivating were three words that crossed my mind as the dynamic duo handed everyone ‘tiny mirrors’/ songs to look at the world.”

She goes on to capture in words aspects of The New Up’s live performance that make it such a unique experience, pointing out that the band members were “shaking their torsos as if shaking themselves helped release their notes”. She further paints the sonic picture for readers by writing that “there is something sincerely magnetic about women who KICK BUTT, and ES felt like she could take on the world with a voice that is like a battle cry from Wonder Woman…she moves her body with precision and pizzazz, and having a glitter blue ensemble certainly added to her super-heroine aura.”

Check out the full, unabridged text of the review here, and enjoy!

Boston Preview Says The New Up “Channels The Raw Emotion Of The Times On Stellar LP ‘Tiny Mirrors'”

In the most recent ink spilled for The New Up, national music news outlet Vanyaland not only previewed their upcoming show at PA’s Lounge in a Boston suburb, but also gives a glowing review of the new album ‘Tiny Mirrors’. The extremely well-written and introspective article provides an illuminating look into the balance between the introverted and extraverted nature of the album. Part review, part preview, and part interview, the dichotomies contained in the album are broken down with precision as Vanyaland comments that ‘Tiny Mirrors’ “exhibits a raw approach to songwriting, capturing a rhythmic pocket that’s anchored by Pitcher’s poetic vocals and Reid’s stellar instrumentation”, and that by “blending blissful electronic-pop and jagged alt-rock, the band brings out a sound that’s accessible and poignant.”

In the interview portion, Pitcher and Reid discuss how the process of recording ‘Tiny Mirrors’ was intertwined with their everyday lives, noting that it “was both a catharsis and the birthing of a creative baby all at once”, and adding that the album itself became “more like another appendage of the band members than just another offering from struggling artists with something crucial to say to the world, although either would be valid characterizations”. Check out the full review here.

Brooklyn Show Preview/Feature Says Concertgoers Can “Expect To Walk Away Wholly Satisfied and Invigorated”

In a preview for The New Up’s show at Union Hall in Brooklyn, renowned NY music blog Musical Notes Global interviews ES Pitcher and Noah Reid about everything from what the group is trying to convey with their new album “Tiny Mirrors” to what the band loves about touring around the country. The article accurately characterizes the message of the band and the music by stating that “at this historic moment in time that sees the country divided in a way that feels almost irreparable, the duo acts as a voice of encouragement with their new work, advocating for the unification of self and of society.”

In addition to covering some very pertinent and topical subjects in their conversation, the article includes a custom video message from Reid and Pitcher inviting YOU to come to the show. Check out the full article here. Show starts at 8:30 pm, hope to see you there!

The New Up Kicks Off East Coast Tour Amidst Much Fanfare

The excitement grew to an almost fever pitch as The New Up mades their way across the US to their first East Coast tour stop in Atlanta. Stories of their moving live show traveled East from their West Coast run of shows and the anticipation among fans was palpable. Fans got what they came for, as the road-hardened, airtight live show from The New Up did not disappoint. Robust radio airplay and incredible media exposure across the country – including in Atlanta and the rest of the stops on their East Coast tour – also whetted the appetite of fans looking for authentic music that offers true emotional and spiritual connection.

Continuing onto Athens, Chapel Hill, Charlotte, and DC, the band continues to connect with fans each night in clubs where they could still see the band up close. In several interviews with news outlets around the US, ES Pitcher and Noah Reid have discussed how they view the connection with fans as the true prize of touring the country, and this is patently obvious for the fans who have come to intertwine themselves with the music thus far. Be sure to catch them at an upcoming tour date in your city if you haven’t had the chance yet!

5/17/17 | The Pharmacy | Philadelphia, PA
5/18/17 | Union Hall | Brooklyn, NY
5/19/17 | PA’s Lounge | Somerville, MA
5/20/17 | The Stone Church | Newtown, NH
6/10/17 | Live105 BFD Festival | Mountain View, CA


Washington D.C. Tour Stop Featured In the Washington Post

There are some things in life that everyone can say they wouldn’t mind being a part of, and being considered the “thing to do” by the editorial staff of the Washington Post most certainly has to be one of them. Whether you agree or disagree with the political leanings and overall coverage of the world famous periodical, it’s certainly noteworthy to be featured so prominently in the paper’s entertainment section, where politics are mostly left at the front page of the section. For The New Up, it’s another example in a very long and involved string of coverage they’ve been getting, thanks to their new album “Tiny Mirrors” and the reputation they’ve been garnering for putting on an incredible live show as they’ve been touring across the country.

One thing is for sure: if you haven’t had the chance to check out their live show and they are coming to your town, you should most certainly take the Washington Post‘s advice and make it your “thing to do” that night. Don’t wait until the next tour to find out why critics are raving about The New Up’s live show, which has been electrifying crowds and bringing a mix of realism and fantasy to the concert stage. Find the article here, and find a full listing of tour dates here.

Two-Part Article About The New Up’s “Tiny Mirrors” Goes Deep – Really Deep

In the latest article about “Tiny Mirrors” – featured on Diandra Reviews It All – the band goes as deep as they’ve gone yet into their philosophy on the world, their music, and how they relate their music to that world. In this potentially groundbreaking article, Diandra asks the most intuitive and introspective questions the band has ever been asked in an interview, drawing out some of The New Up’s deepest feelings and musings.

Diandra posits that “The New Up might be one of my favorite interviews“, and I think it’s safe to say that the feeling is mutual. Just ponder one of her questions and how intuitive it is: “Tiny Mirrors seems to be written in love, reflection, and disappointment to the socio-political atmosphere of our current world. What makes the album, for you, a new, distinctive voice on certain topics that, unfortunately, seem stuck in tired conversations like, immigration and Climate Change?” I mean, when’s the last time you’ve seen someone get that real in an interview that you’ve read with a musician or band? And for the record, the answer The New Up gave was “we aren’t pedaling any particular ideologies. We’re not saying you have to feel this way or that way, or believe in this or that. What the music asks the listener to do is look at the world around them as it really exists and not how they want it to be or how other people have told them to look at it, explore as many other perspectives as they possibly can, truly think and feel for themselves based on what they find, and then act on what they learn from that process“.

That’s just one small example of the many incredible nuggets of honest thought and heartfelt contemplation that Diandra draws out of the band in the interview. This is a highly recommended read, especially if you’re interested in what really makes The New Up tick, and what made them write and record Tiny Mirrors, and makes them perform it with all of their heart every night. The article comes in two parts; intentionally broken up so that the dense subject matter can be ingested in easily digestible bites. You can read the review in it’s entirety here.

Front Page News Feature Touts Political Aspects of Tiny Mirrors

As the band rolled up to Eugene last Saturday night they were pleased to see their faces all over the cover of Eugene’s primary news periodical: The Eugene Register-Guard. Entitled “The New Up channels the effects of politics on modern culture“, the article compares the political nature of “Tiny Mirrors” to that of songs like Buffalo Springfield’s iconic “For What It’s Worth”.

In addition to being a review of “Tiny Mirrors“, there is a component of the article that is an interview with guitarist Noah Reid, who explains how the political climate contributed to the way the album turned out. Reid explains in the article that the message of the album was meant to “let people know that they shouldn’t let other people make the rules for them, they shouldn’t accept what people tell them blindly and they should think for themselves“. He goes on to say that “we wanted to represent the broad range of emotions that people feel on a daily basis, on a weekly basis, on a monthly basis, even throughout their whole life, and kind of connect with the complexity of feelings that we all go through.

Well, Mr. Reid, I believe you and the band have succeeded in conveying that message. Check out the full interview here. And if you haven’t had a chance to check out the entire album, you can get your copy here.

AXS Review Says Tiny Mirrors Is “Filled With Introspective Intent and Raw Emotion”

In another revealing interview published on Atlanta’s AXS – news outlet for entertainment giant AEG group – The New Up opens up about personal losses and gains that influenced the musical and lyrical content of the album. Writer Lindsey Borders sat down with the band and discussed what she called their “most honest works to date“. They discuss producer Jack Frost, who was the first outside producer to work with the band, and how that process went.


The interview sheds some light on why The New Up chose to make the kind of music they made on “Tiny Mirrors“, with an in-depth look at their approach to how they make those decisions. ES Pitcher and Noah Reid also discussed some differences they see between the between the West and East Coasts as they tour around the country, and they discuss what they love most about the grueling act of touring. Reid explained that “The ability to directly connect with fans is an amazing experience“, going on to say that “Being on stage is one of those situations where you’re having a conversation without words with a whole group of people, and you’re literally feeding off of the energy that they’re giving you.” You can check out the entire interview HERE.

On Most Recent Tour Dates, The New Up’s Live Performances Are Turning Heads

Maybe it comes down to experience. Maybe it comes down to the better quality of the rooms they’re playing. Perhaps it’s their kicked up lightshow or their intensity on stage? Or maybe it’s shear will, because something is happening to The New Up when they perform live: they are gelling and melting into a juggernaut on the big stage, pumping music into the air that is so thick you could cut it with a knife. Since the first show of their current tour in Oakland, CA on April 2nd, fans have been exclaiming after shows that they are by far the best TNU shows they’ve ever seen. Show-goers have frequently been heard exclaiming that they will “undoubtedly be coming back the next time the band comes to town” and that they “are going to tell everyone they know about The New Up and bring them to the next show”.

If you enjoy being moved from the inside out by music that infectiously forces you to move your body as you resonate with the subject matter of the songs, which hit the nail on the head of what it means to be alive in the world today, then you absolutely cannot miss The New Up when they come to your town. Dripping with feeling and oozing with musicianship, the music is practically painting the scenes of our lives on the walls of these concert houses. It’s safe to say that The New Up is destined for the biggest stages in music, and as cliched as it sounds, you really don’t want to miss the opportunity to have an intimate musical experience with one of the most powerfully moving live bands of this current musical landscape. Check out tour dates HERE and don’t miss them when they come to your town!

Tahoe Onstage Previews Reno Show at The Saint, Looks Deeper Into Meaning of “Tiny Mirrors”

In a new interview with Tim Parsons from Tahoe/Reno area news outlet Tahoe Onstage discussing the recording and content of their new album “Tiny Mirrors” and previewing the upcoming show on 4/21 at The Saint in Reno, The New Up gives some insight into the thinking behind the lyrical and musical content on the new album. The interview explains that the album’s “message is reflective, mirroring what was happening when the band members recorded the album“.  It goes on to ponder how, although the lyrics convey an ominous message about serious subject matter, “the music is light and airy, creating an ambiance of floating above the Earth or experiencing it in a daydream. This is one of those records that is more powerful with each listen.” Well gosh, thanks Mr. Parsons. The band is pretty stoked that people are digging it this much, and that the message is connecting with listeners in such a real and powerful way. Check out the full text of the interview and feature here.

The New Up plays The Saint this Friday, April 21st. If you live in the area or are just following The New Up on tour, the band looks forward to seeing you there with bells on!

San Francisco’s Live 105 Announces The New Up at This Year’s BFD Fest Live On the Air

It just so happened to be N. Reid’s birthday and he had just rolled in fresh from a birthday trip down to Joshua Tree in Southern California when Live105’s Aaron Axelsen asked he and ES Pitcher to come down to the studio on Sunday night for an announcement. After recording some spots for Live 105, they went on the air with Axelsen to announce that they would be featured in the annual juggernaut Live105 BFD Fest on June 10th.
Aaron pointed out that it was Noah’s birthday and the fact that he had just come back from Joshua Tree, and then made a hilariously off-hand comment about doing paoti in the desert. He asked some questions about the recording of the new album, “Tiny Mirrors”, and ES responded with some of the inspiration behind the album. He followed up that question with a question about “Future Is Now”, and Noah went into the inspirations behind how the song came to him out of the blue. Indeed, it was a funny but enlightening on-air interview all around.

The New Up will share the stage with the likes of Phoenix, Franz Ferdinand, Milky Chance, Marian Hill, Taking Back Sunday, and so much more. If you haven’t already picked up tickets, you can do so here. Be sure to come check out The New Up’s first time performing at Shoreline Amphitheatre, which if they have anything to do with it (and they very much do), won’t be their last!

Riff Magazine Feature Highlights the Process of Making “Tiny Mirrors”, Touts Oakland Show

Riff Magazine is a repository for all things musical in the Bay Area, and they were true to form as they got down, dirty, and deep with The New Up about their new album “Tiny Mirrors” in a new interview published in Riff’s latest issue. The interview documents the process of how the album unexpectedly became a political manifesto, noting that “The New Up tried to separate its music from the current political climate. After processing the songs and the purpose of the album, the duo knew what it was making precisely pertained to what was happening now.

The interview further explores how The New Up relates to the community where it lives – the Bay Area – and how their music is not only a reflection of what they say in their everyday life, but also how they hope that their music will reflect back on the community, and the larger global community. Riff writer Ruby Virchow aptly points out that “The New Up continues to push for stronger community growth and political knowledge throughout its musical journey.” You can check out the full review here.

New Parish Show Gets Oakland Folks Off Their Feet and On the Dancefloor!

If you haven’t seen The New Up live yet, you simply don’t know what you’re missing. Oakland residents looking for an excuse to get off the wall and shake their asses were gladly obliged by The New Up at their show on Sunday night at The New Parish. The show included a birthday surprise for guitarist and singer Noah Reid, who clearly had no idea what was coming when the entire crowd of people began to sing happy birthday as a cake was shuttled up on stage. Showgoers got a great taste of some of the best songs from the new album, “Tiny Mirrors”, and had exclusive access to merchandise that you can’t buy online.

Portland natives The Slants – of Supreme Court fame for their name – also gave the crowd something to move to with their seething, tight, and aggresive indie sound. Patrons of the show got their money’s worth and a whole lot more, and if you missed it rest assured that you absolutely don’t want to miss the next time they come through your town! Check out their upcoming tour dates to here to see if they’re coming to a town near you.

Tiny Mirrors Released in the UK and EU Today!!!

The New Up – Blue Bear Music School Benefit – The Chapel – 9/6/16 – San Francisco CA – Photo © Dave Vann 2016

If you live in the UK or EU, your wait is finally over. At long last, you can now purchase or stream The New Up’s latest album, “Tiny Mirrors”. If you got an advanced copy or you’ve already gotten to give it a spin or two and you love it, be sure to shout out about it on social media, tell your friends, and demand to hear it on the radio stations and music blogs that you love! If you haven’t gotten a copy, you can buy it on itunes, amazon music, and anywhere else music is sold online, or you can stream it on any major music streaming service.

The New Up is working on booking tour dates in the UK, so stay tuned to get updates as they unfold. In the meantime, let them know what you think about the new album on social media, or send the band an email at band at thenewup dot com. Thanks so much for listening, and don’t forget to play it early, play it late, play it often, and TURN IT UP!!!

New East Coast Tour Dates Announced!

The New Up announced more US tour dates today, this time taking them from Atlanta, GA all the way up to Newmarket, NH. It’s been a minute since they toured on the East Coast, so they are very excited to come back out for a visit! It’s worth noting that they are a completely different band then they were the last time they graced the right coast, so expect to see a show that is several levels above anything you’ve seen from them in the past. They’ll be playing songs from their new album, “Tiny Mirrors”, which if you haven’t heard it yet, you should check out why critics are calling it “an incredible record with tons to say”, “rating: badass”,  and “the band’s fans are in for quite a treat”.

Full listing of tour dates can be found at thenewup.com/shows

The New Up gears up for Oakland Show, West Coast Tour

In these dog days of winter as some of us are gearing up for epic blizzards, while others are enjoying unseasonably warm temperatures, there’s one place that promises to heat up like the wildfires of California, and that’s The New Parish in Oakland on April 2nd. The New Up’s old friends The Slants, who are currently embroiled in a supreme court battle over their first amendment right to name themselves whatever they want, put on one hell of a show and will join The New Up on stage that evening. If you don’t already have your tickets, make sure you get yours here, as this one is close to selling out!

Meanwhile, preparations are underway for The New Up’s subsequent West Coast run of shows in April. No matter where you are on the West Coast, if you live anywhere up and down the 1293 mile coastline, The New Up is likely to be within a short drive at some point in April. Click here for the full tour itinerary. And stay tuned as East Coast dates are just about to be announced, which will take The New Up all the way from Atlanta, Georgia to Portland, Maine on a tour that will celebrate the release of their new full-length, “Tiny Mirrors”.

The New Up Continues to Gain More Radio Exposure in the UK

The UK continues to get to know The New Up as the new album gets more and more airplay across the pond and across the UK. With the rich musical history and traditions of the UK, it’s no wonder they would pick up on the diverse and visceral musings of the new album, “Tiny Mirrors”. If you live in the UK and you want to hear a little taste of the new album, be sure to call your favorite radio station and request The New Up’s music. They surely will have a copy on hand by now!

And to all of you in the UK who have already supported the band, we thank you from the bottom of our hearts. We hope that we’re just getting started when it comes to getting to know each other, and if all goes according to plan we wanna come pay you a visit as soon as possible!

UK’s Premier League Football Loves The New Up’s Music

As the March 31st UK/EU release date quickly approaches, The New Up’s new album “Tiny Mirrors” has been garnering airplay in many corners of the UK, including over the PA during UK’s football powerhouse Premiere League games. For those diehard football fans who also love good alternative electro rock, keep your ears glued to the music playing during these games, whether you’re at the game or watching on the tele. And if you don’t hear our music there and you want to, all of the stadiums have a copy of the new album so let them know on social media you want them to play it!