ES Pitcher Breaks Down Process of Writing New Single, “Falling From the Sky”, in Feature


Singer of The New Up, ES Pitcher opens up about the songwriting process and inspiration behind the writing and recording of the new single, “Falling From the Sky” – from The New Up’s forthcoming album “Tiny Mirrors” – in a new feature. The song touches on political and social issues facing everyday members of society in many Western countries, and ES Pitcher’s words offer a sober mix of reality and hope in her guest feature, which can be read here.

The New Up Releases New Single, “Falling From the Sky”

The New Up released another single today, entitled “Falling From the Sky”, from their forthcoming album “Tiny Mirrors”, which is due for release in the US on February 3rd and in the UK/EU on March 17th. The track was released exclusively on popular Brooklyn music site Pancakes and Whiskey, who noted that Falling From the Sky is “…the perfect tune for those who like a strong rock tune that pushes and pulls all the right pop buttons, all while having a DIY attitude.” Read the entire exclusive release article here.

You can hear the track here, or stream it below. And don’t forget: if you dig it be sure to share it with everyone you know online on social media, by email, two cups and a string, or carrier pigeon!

The New Up Plays a Benefit Concert In Oakland For the Ghostship Fire


On Thursday, December 15th Oakland locals Felsen and Riot Professor will join forces with The New Up for a benefit concert at the Night Light in Oakland to raise money for the arts community and the families of the victims of the Ghostship fire. All proceeds from the concert will go to the cause, and those who are unable to attend are encouraged to donate here.

Let this tragedy be a sad reminder and a motivation to us all to be vigilant about supporting the arts community in the ever shrinking creative communities that were once so vibrant in the Bay Area’s wonderful cities.

The New Up Announces Release Date for Tiny Mirrors, New Tour Dates

The New Up’s sophomore offering, Tiny Mirrors, has been scheduled for release in the US, UK, and EU on February 3rd, 2017. Check back on the website, or on social media for tour dates and locations, with more to be announced in the weeks to come.

Tiny Mirrors Tour Announcement

Tiny Mirrors Tour Announcement

New December 2016 Tour Dates Announced!

2017 tour dates, including East Coast dates, to be announced very soon…stay tuned!

UK Exclusive “Future Is Now” Video Released

But never fear, it looks just as good if you view it anywhere else in the world! Check it out here.

Black Swan Video Premieres Exclusively on Crave Magazine in the UK

We got some love in the UK, check it out here:


Our new single “Black Swan” is now available to download via iTunes.


Hi everyone and welcome to our new online hub.

We’re excited to announce that our brand new single ‘Future Is Now’ Is available to download today from iTunes!

Sign up to our mailing list below and we’ll send you a free digital download of the song.

Don’t forget to check out the video below!

The New Up x




Do you have a favorite band that you think is the bees knees, but they don’t get the attention you think they deserve and you’d like to help them rise to fame but you’re not sure how? Perhaps you saw them at a club opening for another well-known band you love, or you saw them at a local show playing right after your friends band. Maybe you heard them on a local radio show, or your friend turned you onto them and you’ve been trying to spread the gospel ever since. It’s not surprising; these days, because there are so many choices of what to listen to on platforms like Spotify, Pandora, Rhapsody, iTunes, etc., it’s difficult to figure out who the great bands out there are. Make no mistake that there are legions of great bands and artists out there that most of us haven’t heard of, and chances are pretty good you’ve got at least one in mind that you love.

A lot of us are under the impression that bands are just “found” somehow, and then turned into stars overnight by some industry big whig that loves what they do, because that’s the glamorized story that the big 4 corporate record labels (Sony, Universal, EMI and Warner) want you to believe. While that is certainly the case for some artists, the vast majority go through a much longer and laborious process on their way up the ladder of fame. Behind most artists that achieve national and international recognition is what is and has always been the most important aspect of an artist’s career: an army of motivated and ravenous fans that are adamant about the artist receiving recognition from those in the industry. These fans will often stop at nothing to make sure that the wider world pays attention to their favorite artists, and they have a few tricks up their sleeves that they use to get it done.

Remember, if you’re totally turned on by this artist, chances are that there are others out there that feel the same way and are doing the same types of things to bring the artist to prominence. Together, you can do it! With that being said, it’s time to jump to action with some simple and quick ways to get your favorite artists seen and heard by the masses!

  1. Call up your local college, community or commercial radio station and request that they play the artists’ music. This is something you can do as many times as you want, and the more you request it the more likely they are to find it and check it out, if they don’t know it already, and play it on their station.
  2. Post about the artists you love on other music blogs, like the one you’re reading right now! People who love music read music blogs and the people that write music blogs check out the artists that people talk about on their blogs. Just adding their name to the conversation goes a long way towards moving them into the American musical psyche, and chances are that someone will see your post, check the artist out, and then tell someone else who will in turn tell someone else.
  3. Mention the artist on facebook, twitter, or other social networking platforms you are on. This is super easy and quick and not only lets others know about the band through a conversation on social networking, it also increases the bands visibility on the internet in general. The more a band is discussed on social media, the more they show up in search results when people search for topics that relate to music and artists like the ones you love, and the more they show up in other people’s social media posts.
  4. Play the artists music on streaming music platforms you use to listen to other, mainstream music. Search for the artist on Spotify, Pandora, Rhapsody, or where ever else you stream music and if they have music available to stream, play it often. Admittedly, if you pay for the service then this one is not technically free, however, you don’t have to pay anything additional out of pocket over what you pay to listen to all of the other music on that platform. In addition to getting a little compensation for your spin, the band also raises their visibility profile on that streaming music site and will come up in searches for music in their genres. If they get enough spins, they may even get a feature on the sites featured music list, or in another highly visible area on their website somewhere.
  5. Tell your other friends who love music about the artist during casual conversation! I know this one seems obvious, but a lot of people forget to tell their friends when they are excited about an artist they’ve recently discovered. Face-to-face word of mouth is still the one of the best ways to start a groundswell of recognition of an up-and-coming artist, and many bands still become famous largely because people talked about them around the water cooler.

You may already be a seasoned and dedicated music fan that has been a part of a movement that has brought one of your favorite bands to the fore (and you may not even know it!). If you have ever done one of these things and can share your experience, or if you have some tricks up your sleeve that aren’t on this list that you want to share with other music fans so they can help their favorite artist move to that next level in the American musical lexicon, we want to hear from you! Feel free to share your advice, experiences, failures, and just plain old great stories about supporting your favorite artists.


With the incredible economic boom that has overtaken Silicon Valley and the San Francisco Bay Area and the meager wages that the average band are paid in the U.S. these days, I get the question all the time “are there any good bands left in San Francisco?” Well, in addition to our band, which still somehow hails from the city by the Bay (and is about to release a brand new 12 song album), there is still a wealth of musical talent that resides in cities around the Bay.

Although I do love them, I have refrained from including some of the darlings that have arisen in the last few years, such as @Wooden Shjips (@woodenshjips), Thao and the Get Down Stay Down (@thaogetstaydown), and Thee Oh Sees (@theeohsees) to this list. Nevertheless, there is actually an amazingly deep well of talent still brewing in and around the city, although the scene has admittedly been somewhat decimated compared to what it was before the cost of living skyrocketed above what musicians are typically able to scrape up.

I’m sure many of you will have bands to add to this list, which is very much encouraged here. Please note that this is not a “Top 10 Bay Area Bands You’ve Never Heard Of” blog, but rather just a list of 10 Bay Area bands you likely have not yet come across that, if you like The New Up’s music, you are likely to enjoy listening to. So don’t fret if you don’t see a band you like on the list; rather add it to this list by commenting with the name of the band.

  1. 20 Minute Loop
  2. Pebble Theory (@pebbletheory)
  3. Eagle Wolf Snake (@eaglewolfsnake)
  4. Beautiful Machines (@machinemusic)
  5. Soft White Sixties (@thesoftwhite60s)
  6. Pamela Parker (@pamelaparker)
  7. Taxes (@taxesband)
  8. Yassou (@yassouband)
  9. Brokedown Valentine
  10. Seeking Empire (@seekingempire)

I’m looking forward to reading what SF Bay Area bands you have to add to this list!

Cheers, and enjoy!

The New Up